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What Do We Do?

It has been awhile since I have posted, mainly because I am very busy taking care of everyone else’s blogs, social media accounts, and websites. Not complaining, this is a good thing. Busy is as good as they say!

I want to take a minute and outline exactly what we do at Sunfest Media. Yes, I know you can go to the website and figure it out pretty easily, but all that information can be overwhelming. In a nutshell, we offer

  • Website – website design, build, and maintenance
  • Social Media Management – including any or all of the following: design and set-up of custom pages, content generation(daily, weekly, monthly or whatever you desire
  • Reputation Management – monitoring and responding to reviews of your business. TripAdvisor, Yelp, Facebook & Google
  • Email Management – maintaining your customer email contact list, creating monthly emails, newsletters etc.
  • Employee Training – we can train your employees to manage your social media, email and more
  • Blogging – we can create content for your Blog, post it and add it to your social media platforms and email list
  • SEO – search engine optimization is another service we offer, I have the ultimate SEO guru on my tiny staff. He rocks the optimization world

All of these things seem overwhelming when you are running your business, especially if you are a small or local business. You need to use your time running your business. It is critical in today’s market to keep up with your social media and do timely updates on your website. Keeping in touch with your customers is key to keeping them around and adding new ones.

How much does this cost? We have programs for all budgets. You may need one service and not another, you may want all of them. We can work out a plan that meets your needs. Call us today at 386-481-4124 or drop an email to info@sunfestmedia.com. 

Which of These Social Media Mistakes are you Making?

Too many social media platforms

Are you signed up for every platform out there? Mistake. It is important to put yourself out there in more than one place but when you are just starting out don’t overdo it.  It is especially tough for small businesses to keep up with a bunch of social media platforms, it is much easier and effective to be really good at one or two platforms before you take on another. If you rush to create a presence on Facebook, Twitter, Pinterest, YouTube, Instagram, LinkedIn, Google+, and Snapchat and begin trying to maintain all of them in some sort of organized manner, you will look like you are crazed. Which you will be trying to keep up with all of that. Then you get frustrated and give up. An unmanaged social platform is worse than none at all.

Paying for followers or likes

Look for quality not quantity. Your goal is to build brand loyalty and foster actual customer relationships. Having thousands of followers does not matter if NONE of them are potential customers. Earning legitimate followers takes time and consistent effort. It is worth that time.

Doing nothing but pushing your business or product

If all you talk about is yourself, it will annoy your followers. Yes, you are trying to promote your business, but you also need to share content that is relevant to your customers and relates to your business. I recommend the 80/20 rule. 80% content that is not sales related or self-promotion and 20% that promotes your business.

Too many hashtags

Hashtags can help you get your brand out there. But using too many is annoying. Make sure you are using a reasonable number of hashtags on your posts and they are relevant.

Too many posts

Just like too many hashtags, too many posts is annoying. Share posts consistently and spread them out over a period of time. Overwhelming your followers will drive them away.

Spelling and grammar errors

The grammar police are out there.  Words spelled wrong and grammar errors look unprofessional. Know they’re, their and there and use them correctly!

Not being social enough

It is called social media. Your followers want to interact with you. Respond to them.

Need help? Give us a call at Sunfest Media, we will help you develop an effective social media strategy!

Social Media Success

If you are a small business owner you are probably the wearer of all hats, including your social media presence. Using social media to grow your business, build your brand and find new customers can seem overwhelming. There are things you can do to make your efforts easier and more successful!

Whether you’re just getting started, or are the master of all things social, these tips (or reminders for the experts) will get you going in the right direction.

Create a plan – determine which social network makes sense for your business. You don’t need to be on every channel, pick a couple and be really good at them!

Post consistently – tweeting once every three days or throwing up a Facebook post once a week is not a social media strategy. You are better of to do nothing than do it as an afterthought.  Develop a schedule and stick to it.

Be selective about your content – is it entertaining, educational or informative? Is it relevant to your business and your audience? If not skip it. 

Use Videos and Images – we are a visual world, these posts work. Statistics show time and time again that posts with images and/or video create more engagement than posts without. 

Interact with your followers – respond to comments, questions both good and bad. Let your audience know you really are there, this will bring them back!

Check your stats – Analyze your results to measure if what you are doing is working. Reach and engagement for Facebook, visits and mentions on Twitter, views Google+, engagement and impressions on Pinterest and likes, comments and mentions on Instagram are just a few to keep up with.

Keep up with your competition – follow your competition, what are they doing, when are they posting and what are they posting. Don’t copy them, just be aware.

Keywords & Hashtags – use keywords and hashtags in your posts, help the people searching find you! 

What is your favorite social media strategy?

 

 

Why Pinterest?

Pinterest is being used by 100 million users and 85% of those are female. Those are big numbers. Are you using Pinterest in your business? If not you should be and here are just a few reasons  why:

  • If your target market is female this is a simple answer, the statistic above makes this a no brainer, when you consider that in most families the female is doing the shopping, you better have your business on Pinterest.
  • Pinterest users have money. The average income of Pinterest users is $100,000.
  • Pinterest is easy, it is one of the easiest social media platforms out there, build a pin board and they will come.
  • Take advantage of the repin bonanza. 80% of the pins on Pinterest are repins from others, that is viral reach unmatched on any other platform.
  • Pinterest is a giant online catalog, 75% of the people who are using Pinterest are looking for ideas to BUY, or DO.
  • Pinterest has analytics that are simple and easy to understand. You can tell what pins are being repinned and just how much traffic they are creating.
  • SEO, this is my favorite. Pinterest will help you increase your search engine position and create direct traffic to your site. It is an easy way to create traffic without much work.
  • Pinterest is the fastest growing social media site, yes it is growing faster than Facebook.
  • Consumers referred by Pinterest are 10% more likely to actually purchase than those referred by Facebook.

 

Our advice is get pinning.