Too many social media platforms
Are you signed up for every platform out there? Mistake. It is important to put yourself out there in more than one place but when you are just starting out don’t overdo it. It is especially tough for small businesses to keep up with a bunch of social media platforms, it is much easier and effective to be really good at one or two platforms before you take on another. If you rush to create a presence on Facebook, Twitter, Pinterest, YouTube, Instagram, LinkedIn, Google+, and Snapchat and begin trying to maintain all of them in some sort of organized manner, you will look like you are crazed. Which you will be trying to keep up with all of that. Then you get frustrated and give up. An unmanaged social platform is worse than none at all.
Paying for followers or likes
Look for quality not quantity. Your goal is to build brand loyalty and foster actual customer relationships. Having thousands of followers does not matter if NONE of them are potential customers. Earning legitimate followers takes time and consistent effort. It is worth that time.
Doing nothing but pushing your business or product
If all you talk about is yourself, it will annoy your followers. Yes, you are trying to promote your business, but you also need to share content that is relevant to your customers and relates to your business. I recommend the 80/20 rule. 80% content that is not sales related or self-promotion and 20% that promotes your business.
Too many hashtags
Hashtags can help you get your brand out there. But using too many is annoying. Make sure you are using a reasonable number of hashtags on your posts and they are relevant.
Too many posts
Just like too many hashtags, too many posts is annoying. Share posts consistently and spread them out over a period of time. Overwhelming your followers will drive them away.
Spelling and grammar errors
The grammar police are out there. Words spelled wrong and grammar errors look unprofessional. Know they’re, their and there and use them correctly!
Not being social enough
It is called social media. Your followers want to interact with you. Respond to them.
Need help? Give us a call at Sunfest Media, we will help you develop an effective social media strategy!