The biggest and best known social media platform is Facebook, businesses are using it to their advantage to communicate and leverage themselves with customers in new ways everyday. With everything else there are some things to avoid when putting together your Facebook strategy. Here are a few.
Yes you can buy likes for your business page on Facebook. Should you do it? No. We have all done it, a sponsored post shows up in our feed and we like it. We may never look at it again and probably won’t buy anything from them. Having a gazillion followers may look good but are those gazillion followers going to translate into business? Probably not. You need followers who are genuinely interested in what you have to say, who really want to know about your product or service and may buy.
Deleting or Not Responding to Negative Comments
Big mistake. Take a negative comment or review and turn it around. This is not always possible, but hitting these head on shows your business is responsive to criticism and finding solutions to problems. No, you won’t make everyone happy and never get in a comment war with someone but always make a good faith attempt to address issues. Trolls and abusive comments should always be deleted.
The same holds true for private messages. RESPOND. Do not ignore private messages or take days to respond. Your customer or potential customer is waiting.
Grainy, blurry or otherwise low quality images are bad. It is true posts with images or videos generally receive more engagement, but make those images good ones.
Know Your Audience
Use Facebook insights or another reporting tool to get to know your audience, who is really looking at what you post and are they coming back?
No Social Media Strategy
Utilizing social media is not an option. In many cases a potential customer may see your Facebook page before they see your website. What are they seeing? Planning takes time but the end result is worth it. Check out your competition, use a calendar, plan your posts to line up with your business goals.