What’s the Best Time to Post?

Before I go any further, every business is different. What works for one may not be the best for another. Some companies I work with have fantastic engagement at 6:00 am and others at 10:00 pm. Use these stats as a guide as you put together your social media marketing plan.

Facebook has a constantly changing algorithm, a moving target so to speak. According to Hootsuite, the best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday and Saturday and Sunday between 12 p.m. and 1 p.m. Weekend traffic is generally lower. A few of our international clients have great success posting in the evening on the weekends, so again pay attention to your page insights and your analytics to determine the best time to post for your business.

What you post on Twitter has a pretty short self-life.  Your tweet will reach its maximum success within about 3 hours. Compared to Facebook’s 5-6 hour window, this means you better reach your target audience pretty quickly. Monday through Friday from 3-5 p.m. is prime time on Twitter. Remember your region and time zone when posting to Twitter, as well as the region and time zone of your target audience.

If you are using a scheduling tool such as Hootsuite or Sprout Social they can help you with your “best times” using their queue you can set your posts to go up at the time that should have the best engagement. With anything else in the ever-changing social media landscape, trial and error may be your friend. Use the tools available to you to make the best decisions for your business!

 

 

 

Yes, You Need a Website

Every week I meet with brand new businesses, many of them are already open and operating. Some of them don’t have website, and don’t think they need one. My response, “yes, you need a website.”

Unless you answer your phone 24 hours a day you better have a way for people to find you. That would be your website. The internet is always open, when you are asleep your website is accessible to anyone with insomnia looking for a product or service in the middle of the night. Think of your website as an employee who works all the time.

Let me introduce you to Google. Today more people go to Google to find information and businesses than anywhere else. What happens when someone Google’s your business or better yet just Googles the name of the product or service you provide? Are you there? Probably not without a website.

Your competition has a website. Bet on it. Go look. There they are. Where are you?

Instant credibility. Your business image is improved with a quality, well run website. According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue for those with a website. About 2.5 billion people use the internet every day, and 90% of those have purchased a product or service online in the last year.

Showcase what you do, a beautiful website showcases your products and services in a positive professional way. It allows the customer to get to know you and what you do. It also allows you to communicate with potential customers around the clock.

Call or email today for your free website estimate!