What Do We Do?

It has been awhile since I have posted, mainly because I am very busy taking care of everyone else’s blogs, social media accounts, and websites. Not complaining, this is a good thing. Busy is as good as they say!

I want to take a minute and outline exactly what we do at Sunfest Media. Yes, I know you can go to the website and figure it out pretty easily, but all that information can be overwhelming. In a nutshell, we offer

  • Website – website design, build, and maintenance
  • Social Media Management – including any or all of the following: design and set-up of custom pages, content generation(daily, weekly, monthly or whatever you desire
  • Reputation Management – monitoring and responding to reviews of your business. TripAdvisor, Yelp, Facebook & Google
  • Email Management – maintaining your customer email contact list, creating monthly emails, newsletters etc.
  • Employee Training – we can train your employees to manage your social media, email and more
  • Blogging – we can create content for your Blog, post it and add it to your social media platforms and email list
  • SEO – search engine optimization is another service we offer, I have the ultimate SEO guru on my tiny staff. He rocks the optimization world

All of these things seem overwhelming when you are running your business, especially if you are a small or local business. You need to use your time running your business. It is critical in today’s market to keep up with your social media and do timely updates on your website. Keeping in touch with your customers is key to keeping them around and adding new ones.

How much does this cost? We have programs for all budgets. You may need one service and not another, you may want all of them. We can work out a plan that meets your needs. Call us today at 386-481-4124 or drop an email to info@sunfestmedia.com. 

Are You on Instagram?

I am sure you have heard of Instagram. Instagram is made for sharing your photos and videos from your smartphone. Similar to other social networking platforms like Facebook, Twitter and Snapchat, you create a profile and start your news feed.

When you post a photo or video on Instagram, it will show up on your profile. Users who “follow” you will see your posts and you will see the posts of those that you follow. It’s pretty simple, it emphasizes sharing on your mobile device and is all visual. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging.

Instagram can be downloaded for free on Google Play and the App Store for iPhone. You can set up your account on an actual computer, but you can only upload and share photos from you smartphone.  You can sign up using your Facebook account or your email. You can customize your profile with your name, photo, and a short bio and a website link if you have one. You can also go to settings and make your Instagram account a business account if you are interested in it working for your business.

Applying Filters and Editing Your Instagram Posts

You can post both directly through the app or from existing photos/videos on your device. You can also post both photos with extra filter options plus the ability to edit your photos.

When you tap the middle Instagram posting tab, you can select the camera or video icon to let the app know whether you want to post a photo or a video. Capture it through the app, or tap the photo/video preview box to add one from your device.

Instagram has about 20 filters you can choose to apply to both photos and videos. Tap the Edit option at the bottom of the photo editor, you can also apply editing effects that allow you to edit adjustments, brightness, contrast and structure. For videos, you can trim them and select a cover frame if you choose.

Sharing on Instagram 

Once your photo or video is ready to go simply hit next and you can add a caption, tag other users, ad your location and also post it to your Facebook, Twitter or your Tumblr account.

Once it’s published, your followers will be see it in their feed and comment or like it.

Viewing and Publishing Instagram Stories

Similar to Snapchat, Instagram recently introduced its new Stories feature, which is a secondary feed that appears at the very top of the main feed. Tap any one of the photo bubbles at the top to see that story published over the last 24 hours. To publish your own story, all you have to do is tap your own photo bubble from the main feed or swipe right on any tab to access the stories camera tab.

There is so much more you can do with Instagram, check back for using Instagram for business in the next few days!

What’s the Best Time to Post?

Before I go any further, every business is different. What works for one may not be the best for another. Some companies I work with have fantastic engagement at 6:00 am and others at 10:00 pm. Use these stats as a guide as you put together your social media marketing plan.

Facebook has a constantly changing algorithm, a moving target so to speak. According to Hootsuite, the best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday and Saturday and Sunday between 12 p.m. and 1 p.m. Weekend traffic is generally lower. A few of our international clients have great success posting in the evening on the weekends, so again pay attention to your page insights and your analytics to determine the best time to post for your business.

What you post on Twitter has a pretty short self-life.  Your tweet will reach its maximum success within about 3 hours. Compared to Facebook’s 5-6 hour window, this means you better reach your target audience pretty quickly. Monday through Friday from 3-5 p.m. is prime time on Twitter. Remember your region and time zone when posting to Twitter, as well as the region and time zone of your target audience.

If you are using a scheduling tool such as Hootsuite or Sprout Social they can help you with your “best times” using their queue you can set your posts to go up at the time that should have the best engagement. With anything else in the ever-changing social media landscape, trial and error may be your friend. Use the tools available to you to make the best decisions for your business!

 

 

 

Do You Auto Thank?

I had a client ask me today what annoyed me the most on social media. I did not even have to think about it. My least favorite thing happening on social media is on Twitter. Those annoying auto thank you for following and auto direct messages (DM).  They drive me crazy, so crazy I don’t even read my Twitter messages any more. There are so many spammy, self promotional DM’s on Twitter, that you can barely tell when you get a real message anymore. I refuse to search through them and try and figure it out. I refuse to waste my time on activities that do not provide value. (Sounds like a great resolution for 2017)

What annoys you?

 

Which of These Social Media Mistakes are you Making?

Too many social media platforms

Are you signed up for every platform out there? Mistake. It is important to put yourself out there in more than one place but when you are just starting out don’t overdo it.  It is especially tough for small businesses to keep up with a bunch of social media platforms, it is much easier and effective to be really good at one or two platforms before you take on another. If you rush to create a presence on Facebook, Twitter, Pinterest, YouTube, Instagram, LinkedIn, Google+, and Snapchat and begin trying to maintain all of them in some sort of organized manner, you will look like you are crazed. Which you will be trying to keep up with all of that. Then you get frustrated and give up. An unmanaged social platform is worse than none at all.

Paying for followers or likes

Look for quality not quantity. Your goal is to build brand loyalty and foster actual customer relationships. Having thousands of followers does not matter if NONE of them are potential customers. Earning legitimate followers takes time and consistent effort. It is worth that time.

Doing nothing but pushing your business or product

If all you talk about is yourself, it will annoy your followers. Yes, you are trying to promote your business, but you also need to share content that is relevant to your customers and relates to your business. I recommend the 80/20 rule. 80% content that is not sales related or self-promotion and 20% that promotes your business.

Too many hashtags

Hashtags can help you get your brand out there. But using too many is annoying. Make sure you are using a reasonable number of hashtags on your posts and they are relevant.

Too many posts

Just like too many hashtags, too many posts is annoying. Share posts consistently and spread them out over a period of time. Overwhelming your followers will drive them away.

Spelling and grammar errors

The grammar police are out there.  Words spelled wrong and grammar errors look unprofessional. Know they’re, their and there and use them correctly!

Not being social enough

It is called social media. Your followers want to interact with you. Respond to them.

Need help? Give us a call at Sunfest Media, we will help you develop an effective social media strategy!

Should I Respond To That Review?

Reviews drive business. Depending on the type of business you operate a review may be the difference between someone walking through your doors or visiting a competitor. Do you read your reviews? Do you respond to them? If you don’t, you need to start. Right now. Facebook reviews are growing at a rate of 4 time faster than their closest runner up TripAdvisor. Google and Yelp bring up the rear in the final four.

What does this mean to you? Customers are more likely to review you on Facebook than any other review site. If you do not have Facebook Reviews enabled it is easy to set up. Learn all about it directly from Facebook here.

You should should not only respond to comments and questions on your Facebook Business page, but also reviews. Good or bad you need to respond. Responses range from

  • a quick thank you for your business
  • an explanation of the situation
  • a question or to get more information or clarification of the situation
  • an apology if necessary

Whatever the situation that arises from the review, it is important to address it in a timely manner in a positive, professional way. Remember the customer may not be right, that is ok and in  some instances it is fine to point it out. I have a customer who recently addressed a review that was negative with what actually happened. The reviewer took his review down and has been back  to the restaurant since. It may not always work out that well with a false negative review, the rare times it does are worth it!

If you have questions or need help navigating your reputation management call Sunfest Media today!

 

I Need More Likes

I hear this question every single day from my clients, people I meet in the grocery store, my neighbor who owns a business, everyone! In the social media world follower count is somehow tied to success. There is obviously value in followers and likes, the more followers the wider your message is spread. Keep in mind, there is a healthy balance. If your 500,000 followers don’t translate into business there is no point in having them. If you are going to get followers (and keep them) you need to do a few things:

  1. Post great content
  2. Make sure your about or bio is complete and professional
  3. Use hashtags
  4. Make it easy for people to connect from your website or blog (use widgets)
  5. Engage with your followers
  6. Share other peoples content
  7. Stay active, don’t go days without posting in your channels
  8. Make sure your content is easy to share
  9. Follow others

We recommend the 80/20 rule for posting in your social media channels. 80 percent should be informative, entertaining or educational. 20% should be self promotion. Not an easy task when you really want someone to know what YOU are doing. Trust me it works. Another big thing to remember is, Social Media is not always about selling something, it is about connecting with your current and potential customers. If you remember that first and foremost and have some patience it will work for you!

Have questions or need help? Call me today 386-481-4124.

 

 

Social Media Success

If you are a small business owner you are probably the wearer of all hats, including your social media presence. Using social media to grow your business, build your brand and find new customers can seem overwhelming. There are things you can do to make your efforts easier and more successful!

Whether you’re just getting started, or are the master of all things social, these tips (or reminders for the experts) will get you going in the right direction.

Create a plan – determine which social network makes sense for your business. You don’t need to be on every channel, pick a couple and be really good at them!

Post consistently – tweeting once every three days or throwing up a Facebook post once a week is not a social media strategy. You are better of to do nothing than do it as an afterthought.  Develop a schedule and stick to it.

Be selective about your content – is it entertaining, educational or informative? Is it relevant to your business and your audience? If not skip it. 

Use Videos and Images – we are a visual world, these posts work. Statistics show time and time again that posts with images and/or video create more engagement than posts without. 

Interact with your followers – respond to comments, questions both good and bad. Let your audience know you really are there, this will bring them back!

Check your stats – Analyze your results to measure if what you are doing is working. Reach and engagement for Facebook, visits and mentions on Twitter, views Google+, engagement and impressions on Pinterest and likes, comments and mentions on Instagram are just a few to keep up with.

Keep up with your competition – follow your competition, what are they doing, when are they posting and what are they posting. Don’t copy them, just be aware.

Keywords & Hashtags – use keywords and hashtags in your posts, help the people searching find you! 

What is your favorite social media strategy?

 

 

Why Pinterest?

Pinterest is being used by 100 million users and 85% of those are female. Those are big numbers. Are you using Pinterest in your business? If not you should be and here are just a few reasons  why:

  • If your target market is female this is a simple answer, the statistic above makes this a no brainer, when you consider that in most families the female is doing the shopping, you better have your business on Pinterest.
  • Pinterest users have money. The average income of Pinterest users is $100,000.
  • Pinterest is easy, it is one of the easiest social media platforms out there, build a pin board and they will come.
  • Take advantage of the repin bonanza. 80% of the pins on Pinterest are repins from others, that is viral reach unmatched on any other platform.
  • Pinterest is a giant online catalog, 75% of the people who are using Pinterest are looking for ideas to BUY, or DO.
  • Pinterest has analytics that are simple and easy to understand. You can tell what pins are being repinned and just how much traffic they are creating.
  • SEO, this is my favorite. Pinterest will help you increase your search engine position and create direct traffic to your site. It is an easy way to create traffic without much work.
  • Pinterest is the fastest growing social media site, yes it is growing faster than Facebook.
  • Consumers referred by Pinterest are 10% more likely to actually purchase than those referred by Facebook.

 

Our advice is get pinning.

 

 

 

 

Avoid Making Facebook Mistakes

The biggest and best known social media platform is Facebook, businesses are using it to their advantage to communicate and leverage themselves with customers in new ways everyday. With everything else there are some things to avoid when putting together your Facebook strategy. Here are a few.

Buying Likes

Yes you can buy likes for your business page on Facebook. Should you do it? No. We have all done it, a sponsored post shows up in our feed and we like it. We may never look at it again and probably won’t buy anything from them. Having a gazillion followers may look good but are those gazillion followers going to translate into business? Probably not. You need followers who are genuinely interested in what you have to say, who really want to know about your product or service and may buy.

Deleting or Not Responding to Negative Comments

Big mistake. Take a negative comment or review and turn it around. This is not always possible, but hitting these head on shows your business is responsive to criticism and finding solutions to problems. No, you won’t make everyone happy and never get in a comment war with someone but always make a good faith attempt to address issues. Trolls and abusive comments should always be deleted.

The same holds true for private messages. RESPOND. Do not ignore private messages or take days to respond. Your customer or potential customer is waiting.

Crappy Images

Grainy, blurry or otherwise low quality images are bad. It is true posts with images or videos generally receive more engagement, but make those images good ones.

Know Your Audience

Use Facebook insights or another reporting tool to get to know your audience, who is really looking at what you post and are they coming back?

No Social Media Strategy

Utilizing social media is not an option. In many cases a potential customer may see your Facebook page before they see your website. What are they seeing? Planning takes time but the end result is worth it. Check out your competition, use a calendar, plan your posts to line up with your business goals.