Who Do I Market To?

A long-time client and I were chatting the other day and he asked me, who should I be targeting online in 2021? My answer the 55+ crowd is where it’s at. The baby boomers are going digital. According to Social Media Today, 20% of Americans are Baby Boomers and...

Listen and Respond

How is your company using social media? Are you using it to promote products or services? Connect with your customers? Build relationships? All of the above? If you answered promote products or services and did not include the others you are doing it wrong. Yes, you...

What Should I Post?

What should I post? Should I post at all? The biggest question I have heard this week. we are in the middle of a national crisis, an apocalypse, as a few of my oldest clients have called it, should I be posting on social media. My answer is yes, but don’t be salesy,...

Are You Consistent?

We hate the word algorithms. The world of ever-changing social media algorithms means you must be consistent in your social media efforts. Consistent, high-quality content is critical to growing an audience. However, that doesn’t mean that you need to publish on every...

When is the Best Time to Post

Before I go any further, every business is different. What works for one may not be the best for another. Some companies I work with have fantastic engagement at 6:00 am and others at 10:00 pm. Use these stats as a guide as you put together your social media marketing...