Are You Consistent?

We hate the word algorithms. The world of ever-changing social media algorithms means you must be consistent in your social media efforts. Consistent, high-quality content is critical to growing an audience.

However, that doesn’t mean that you need to publish on every platform every single day, it does mean coming up with a schedule that works for you, and sticking to your plan. You may not feel like you are getting the results you need quickly enough. Social media is not a quick fix, it takes time to gain traction. Posting regularly gives your followers, your audience fresh content in their feed. It gives them a reason to keep coming back to see what you are up to.  

The key to maximizing your social presence is consistent strong messaging and content, that is aligned with your business message.

Posting regularly, keeping your audience informed, and not giving up will give you the traction you need to gain credibility in your business. Over time, you will gain more trust and credibility.

Pick the social media platforms you are comfortable with and get on them and create content. You don’t need to post on every platform, pick the ones you will use and get on them. It is better not to have it if you are not going to maintain it!

Contact Sunfest Media if you need assistance with your social media strategy.

Why Pinterest?

Pinterest is being used by 100 million users and 85% of those are female. Those are big numbers. Are you using Pinterest in your business? If not you should be and here are just a few reasons  why:

  • If your target market is female this is a simple answer, the statistic above makes this a no brainer, when you consider that in most families the female is doing the shopping, you better have your business on Pinterest.
  • Pinterest users have money. The average income of Pinterest users is $100,000.
  • Pinterest is easy, it is one of the easiest social media platforms out there, build a pin board and they will come.
  • Take advantage of the repin bonanza. 80% of the pins on Pinterest are repins from others, that is viral reach unmatched on any other platform.
  • Pinterest is a giant online catalog, 75% of the people who are using Pinterest are looking for ideas to BUY, or DO.
  • Pinterest has analytics that are simple and easy to understand. You can tell what pins are being repinned and just how much traffic they are creating.
  • SEO, this is my favorite. Pinterest will help you increase your search engine position and create direct traffic to your site. It is an easy way to create traffic without much work.
  • Pinterest is the fastest growing social media site, yes it is growing faster than Facebook.
  • Consumers referred by Pinterest are 10% more likely to actually purchase than those referred by Facebook.

 

Our advice is get pinning.