Social Media Success

If you are a small business owner you are probably the wearer of all hats, including your social media presence. Using social media to grow your business, build your brand and find new customers can seem overwhelming. There are things you can do to make your efforts easier and more successful!

Whether you’re just getting started, or are the master of all things social, these tips (or reminders for the experts) will get you going in the right direction.

Create a plan – determine which social network makes sense for your business. You don’t need to be on every channel, pick a couple and be really good at them!

Post consistently – tweeting once every three days or throwing up a Facebook post once a week is not a social media strategy. You are better of to do nothing than do it as an afterthought.  Develop a schedule and stick to it.

Be selective about your content – is it entertaining, educational or informative? Is it relevant to your business and your audience? If not skip it. 

Use Videos and Images – we are a visual world, these posts work. Statistics show time and time again that posts with images and/or video create more engagement than posts without. 

Interact with your followers – respond to comments, questions both good and bad. Let your audience know you really are there, this will bring them back!

Check your stats – Analyze your results to measure if what you are doing is working. Reach and engagement for Facebook, visits and mentions on Twitter, views Google+, engagement and impressions on Pinterest and likes, comments and mentions on Instagram are just a few to keep up with.

Keep up with your competition – follow your competition, what are they doing, when are they posting and what are they posting. Don’t copy them, just be aware.

Keywords & Hashtags – use keywords and hashtags in your posts, help the people searching find you! 

What is your favorite social media strategy?

 

 

Avoid Making Facebook Mistakes

The biggest and best known social media platform is Facebook, businesses are using it to their advantage to communicate and leverage themselves with customers in new ways everyday. With everything else there are some things to avoid when putting together your Facebook strategy. Here are a few.

Buying Likes

Yes you can buy likes for your business page on Facebook. Should you do it? No. We have all done it, a sponsored post shows up in our feed and we like it. We may never look at it again and probably won’t buy anything from them. Having a gazillion followers may look good but are those gazillion followers going to translate into business? Probably not. You need followers who are genuinely interested in what you have to say, who really want to know about your product or service and may buy.

Deleting or Not Responding to Negative Comments

Big mistake. Take a negative comment or review and turn it around. This is not always possible, but hitting these head on shows your business is responsive to criticism and finding solutions to problems. No, you won’t make everyone happy and never get in a comment war with someone but always make a good faith attempt to address issues. Trolls and abusive comments should always be deleted.

The same holds true for private messages. RESPOND. Do not ignore private messages or take days to respond. Your customer or potential customer is waiting.

Crappy Images

Grainy, blurry or otherwise low quality images are bad. It is true posts with images or videos generally receive more engagement, but make those images good ones.

Know Your Audience

Use Facebook insights or another reporting tool to get to know your audience, who is really looking at what you post and are they coming back?

No Social Media Strategy

Utilizing social media is not an option. In many cases a potential customer may see your Facebook page before they see your website. What are they seeing? Planning takes time but the end result is worth it. Check out your competition, use a calendar, plan your posts to line up with your business goals.