Engaging with your customers on social media is critical to your successful social media strategy. You must be proactive listening and responding to what customers are saying. When people mention your company in either a good or a bad way it is imperative that you respond and let that customer or potential customer know you are listening. 71% of consumers who experience a quick and effective response on social media are more likely to recommend your company to others.
In order to have an effective response time you must listen. Social media monitoring is where most brand fail in their social media efforts. You can’t respond if you don’t know what people are saying. How can you run your business and monitor everything? It is not easy, you can use a social media tool to help you or hire someone like me to do it.
Effective social media strategy is not just about posting engaging content, it is about responding to what your customers say about your content, making them feel like they are part of something and dealing quickly with customer issues, concerns and problems. It takes effort but in the long run your results will be worth it. Your customers and potential customers see that you care about what they think and are not afraid to engage with them!
Try it and see how it affects your business!