It has been awhile since I have posted, mainly because I am very busy taking care of everyone else’s blogs, social media accounts, and websites. Not complaining, this is a good thing. Busy is as good as they say!
I want to take a minute and outline exactly what we do at Sunfest Media. Yes, I know you can go to the website and figure it out pretty easily, but all that information can be overwhelming. In a nutshell, we offer
- Website – website design, build, and maintenance
- Social Media Management – including any or all of the following: design and set-up of custom pages, content generation(daily, weekly, monthly or whatever you desire
- Reputation Management – monitoring and responding to reviews of your business. TripAdvisor, Yelp, Facebook & Google
- Email Management – maintaining your customer email contact list, creating monthly emails, newsletters etc.
- Employee Training – we can train your employees to manage your social media, email and more
- Blogging – we can create content for your Blog, post it and add it to your social media platforms and email list
- SEO – search engine optimization is another service we offer, I have the ultimate SEO guru on my tiny staff. He rocks the optimization world
All of these things seem overwhelming when you are running your business, especially if you are a small or local business. You need to use your time running your business. It is critical in today’s market to keep up with your social media and do timely updates on your website. Keeping in touch with your customers is key to keeping them around and adding new ones.
How much does this cost? We have programs for all budgets. You may need one service and not another, you may want all of them. We can work out a plan that meets your needs. Call us today at 386-481-4124 or drop an email to firstname.lastname@example.org.
I am sure you have heard of Instagram. Instagram is made for sharing your photos and videos from your smartphone. Similar to other social networking platforms like Facebook, Twitter and Snapchat, you create a profile and start your news feed.
When you post a photo or video on Instagram, it will show up on your profile. Users who “follow” you will see your posts and you will see the posts of those that you follow. It’s pretty simple, it emphasizes sharing on your mobile device and is all visual. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging.
Instagram can be downloaded for free on Google Play and the App Store for iPhone. You can set up your account on an actual computer, but you can only upload and share photos from you smartphone. You can sign up using your Facebook account or your email. You can customize your profile with your name, photo, and a short bio and a website link if you have one. You can also go to settings and make your Instagram account a business account if you are interested in it working for your business.
Applying Filters and Editing Your Instagram Posts
You can post both directly through the app or from existing photos/videos on your device. You can also post both photos with extra filter options plus the ability to edit your photos.
When you tap the middle Instagram posting tab, you can select the camera or video icon to let the app know whether you want to post a photo or a video. Capture it through the app, or tap the photo/video preview box to add one from your device.
Instagram has about 20 filters you can choose to apply to both photos and videos. Tap the Edit option at the bottom of the photo editor, you can also apply editing effects that allow you to edit adjustments, brightness, contrast and structure. For videos, you can trim them and select a cover frame if you choose.
Sharing on Instagram
Once your photo or video is ready to go simply hit next and you can add a caption, tag other users, ad your location and also post it to your Facebook, Twitter or your Tumblr account.
Once it’s published, your followers will be see it in their feed and comment or like it.
Viewing and Publishing Instagram Stories
Similar to Snapchat, Instagram recently introduced its new Stories feature, which is a secondary feed that appears at the very top of the main feed. Tap any one of the photo bubbles at the top to see that story published over the last 24 hours. To publish your own story, all you have to do is tap your own photo bubble from the main feed or swipe right on any tab to access the stories camera tab.
There is so much more you can do with Instagram, check back for using Instagram for business in the next few days!
Before I go any further, every business is different. What works for one may not be the best for another. Some companies I work with have fantastic engagement at 6:00 am and others at 10:00 pm. Use these stats as a guide as you put together your social media marketing plan.
Facebook has a constantly changing algorithm, a moving target so to speak. According to Hootsuite, the best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday and Saturday and Sunday between 12 p.m. and 1 p.m. Weekend traffic is generally lower. A few of our international clients have great success posting in the evening on the weekends, so again pay attention to your page insights and your analytics to determine the best time to post for your business.
What you post on Twitter has a pretty short self-life. Your tweet will reach its maximum success within about 3 hours. Compared to Facebook’s 5-6 hour window, this means you better reach your target audience pretty quickly. Monday through Friday from 3-5 p.m. is prime time on Twitter. Remember your region and time zone when posting to Twitter, as well as the region and time zone of your target audience.
If you are using a scheduling tool such as Hootsuite or Sprout Social they can help you with your “best times” using their queue you can set your posts to go up at the time that should have the best engagement. With anything else in the ever-changing social media landscape, trial and error may be your friend. Use the tools available to you to make the best decisions for your business!