Are You Consistent?

We hate the word algorithms. The world of ever-changing social media algorithms means you must be consistent in your social media efforts. Consistent, high-quality content is critical to growing an audience.

However, that doesn’t mean that you need to publish on every platform every single day, it does mean coming up with a schedule that works for you, and sticking to your plan. You may not feel like you are getting the results you need quickly enough. Social media is not a quick fix, it takes time to gain traction. Posting regularly gives your followers, your audience fresh content in their feed. It gives them a reason to keep coming back to see what you are up to.  

The key to maximizing your social presence is consistent strong messaging and content, that is aligned with your business message.

Posting regularly, keeping your audience informed, and not giving up will give you the traction you need to gain credibility in your business. Over time, you will gain more trust and credibility.

Pick the social media platforms you are comfortable with and get on them and create content. You don’t need to post on every platform, pick the ones you will use and get on them. It is better not to have it if you are not going to maintain it!

Contact Sunfest Media if you need assistance with your social media strategy.

What Do We Do?

It has been awhile since I have posted, mainly because I am very busy taking care of everyone else’s blogs, social media accounts, and websites. Not complaining, this is a good thing. Busy is as good as they say!

I want to take a minute and outline exactly what we do at Sunfest Media. Yes, I know you can go to the website and figure it out pretty easily, but all that information can be overwhelming. In a nutshell, we offer

  • Website – website design, build, and maintenance
  • Social Media Management – including any or all of the following: design and set-up of custom pages, content generation(daily, weekly, monthly or whatever you desire
  • Reputation Management – monitoring and responding to reviews of your business. TripAdvisor, Yelp, Facebook & Google
  • Email Management – maintaining your customer email contact list, creating monthly emails, newsletters etc.
  • Employee Training – we can train your employees to manage your social media, email and more
  • Blogging – we can create content for your Blog, post it and add it to your social media platforms and email list
  • SEO – search engine optimization is another service we offer, I have the ultimate SEO guru on my tiny staff. He rocks the optimization world

All of these things seem overwhelming when you are running your business, especially if you are a small or local business. You need to use your time running your business. It is critical in today’s market to keep up with your social media and do timely updates on your website. Keeping in touch with your customers is key to keeping them around and adding new ones.

How much does this cost? We have programs for all budgets. You may need one service and not another, you may want all of them. We can work out a plan that meets your needs. Call us today at 386-481-4124 or drop an email to info@sunfestmedia.com. 

Are You on Instagram?

I am sure you have heard of Instagram. Instagram is made for sharing your photos and videos from your smartphone. Similar to other social networking platforms like Facebook, Twitter and Snapchat, you create a profile and start your news feed.

When you post a photo or video on Instagram, it will show up on your profile. Users who “follow” you will see your posts and you will see the posts of those that you follow. It’s pretty simple, it emphasizes sharing on your mobile device and is all visual. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging.

Instagram can be downloaded for free on Google Play and the App Store for iPhone. You can set up your account on an actual computer, but you can only upload and share photos from you smartphone.  You can sign up using your Facebook account or your email. You can customize your profile with your name, photo, and a short bio and a website link if you have one. You can also go to settings and make your Instagram account a business account if you are interested in it working for your business.

Applying Filters and Editing Your Instagram Posts

You can post both directly through the app or from existing photos/videos on your device. You can also post both photos with extra filter options plus the ability to edit your photos.

When you tap the middle Instagram posting tab, you can select the camera or video icon to let the app know whether you want to post a photo or a video. Capture it through the app, or tap the photo/video preview box to add one from your device.

Instagram has about 20 filters you can choose to apply to both photos and videos. Tap the Edit option at the bottom of the photo editor, you can also apply editing effects that allow you to edit adjustments, brightness, contrast and structure. For videos, you can trim them and select a cover frame if you choose.

Sharing on Instagram 

Once your photo or video is ready to go simply hit next and you can add a caption, tag other users, ad your location and also post it to your Facebook, Twitter or your Tumblr account.

Once it’s published, your followers will be see it in their feed and comment or like it.

Viewing and Publishing Instagram Stories

Similar to Snapchat, Instagram recently introduced its new Stories feature, which is a secondary feed that appears at the very top of the main feed. Tap any one of the photo bubbles at the top to see that story published over the last 24 hours. To publish your own story, all you have to do is tap your own photo bubble from the main feed or swipe right on any tab to access the stories camera tab.

There is so much more you can do with Instagram, check back for using Instagram for business in the next few days!