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Who Do I Market To?

A long-time client and I were chatting the other day and he asked me, who should I be targeting online in 2021? My answer the 55+ crowd is where it’s at. The baby boomers are going digital. According to Social Media Today, 20% of Americans are Baby Boomers and...

Listen and Respond

How is your company using social media? Are you using it to promote products or services? Connect with your customers? Build relationships? All of the above? If you answered promote products or services and did not include the others you are doing it wrong. Yes, you...

Bublup

I am a longtime Evernote user for storing stuff. All the stuff. I am constantly saving links, clipping things from the web that I want to read later, photos from clients, all the things. Every tool I ever used felt bulky and unorganized. I don’t want a million tags,...

What Should I Post?

What should I post? Should I post at all? The biggest question I have heard this week. we are in the middle of a national crisis, an apocalypse, as a few of my oldest clients have called it, should I be posting on social media. My answer is yes, but don’t be salesy,...

Instagram Again!

So you are finally setting up your Instagram, are you a blogger or a small business? How you set it up matters! Be sure you are setting up a business account, this gives you the ability to access insights on your post and see who your audience actually is! Make sure...

Are You Consistent?

We hate the word algorithms. The world of ever-changing social media algorithms means you must be consistent in your social media efforts. Consistent, high-quality content is critical to growing an audience. However, that doesn’t mean that you need to publish on every...

What Do We Do?

It has been a while since I have posted, mainly because I am very busy taking care of everyone else’s blogs, social media accounts, and websites. Not complaining, this is a good thing. Busy is as good as they say! I want to take a minute and outline exactly what...

When is the Best Time to Post

Before I go any further, every business is different. What works for one may not be the best for another. Some companies I work with have fantastic engagement at 6:00 am and others at 10:00 pm. Use these stats as a guide as you put together your social media marketing...