We hate the word algorithms. The world of ever-changing social media algorithms means you must be consistent in your social media efforts. Consistent, high-quality content is critical to growing an audience.

However, that doesn’t mean that you need to publish on every platform every single day, it does mean coming up with a schedule that works for you, and sticking to your plan. You may not feel like you are getting the results you need quickly enough. Social media is not a quick fix, it takes time to gain traction. Posting regularly gives your followers, your audience fresh content in their feed. It gives them a reason to keep coming back to see what you are up to.

The key to maximizing your social presence is consistent strong messaging and content, that is aligned with your business message.

Posting regularly, keeping your audience informed, and not giving up will give you the traction you need to gain credibility in your business. Over time, you will gain more trust and credibility.

Pick the social media platforms you are comfortable with and get on them and create content. You don’t need to post on every platform, pick the ones you will use and get on them. It is better not to have it if you are not going to maintain it!

Contact Sunfest Media if you need assistance with your social media strategy.