Build Your Social Media Strategy

As a solo operator or small business owner your social media presence is important. It can also be overwhelming. Building it and maintaining it can be time consuming and frustrating. You know you have to do it but where to start?

Start small and have a plan. Don’t run out and start putting yourself on all the platforms without a plan. Based on your business pick a couple of platforms and get good at them before you expand into more. Are you a copywriter? Facebook & Twitter are a good place to start, you should also have a blog and a killer Linkedin Profile. Photographer…Pinterest and Facebook are two good ones to start with. There are several more to choose from, again depending on your business.

Once you figure out which ones to use, organize your content. Set up an editorial calendar and stick with it. This does not have to cost money, do it on a regular calendar if you like paper. Use Google Calendar for another free solution. Here is a great post by HubSpot that will walk you through using Google.

Be consistent, post regularly. There are some great tools to help you with scheduling posts, I use Sprout Social. They not only have good scheduling tools but also good reports. Analyze your data frequently. What is working and what isn’t. Figure out what your audience responds to and use it.

The biggest question I get is how often is too often? That depends on you. If you have relevant interesting content by all means post it, but don’t post just to post.

I manage over 50 social media profiles for my clients. I do it all with a yellow legal pad, a Google Calendar and Sprout Social. You can do it too and create an effective social media presence. Call me if you need help getting started. I can teach you how to do it yourself and get you set up for success!

Yes, You Need a Website

Every week I meet with brand new businesses, many of them are already open and operating. Some of them don’t have website, and don’t think they need one. My response, “yes, you need a website.”

Unless you answer your phone 24 hours a day you better have a way for people to find you. That would be your website. The internet is always open, when you are asleep your website is accessible to anyone with insomnia looking for a product or service in the middle of the night. Think of your website as an employee who works all the time.

Let me introduce you to Google. Today more people go to Google to find information and businesses than anywhere else. What happens when someone Google’s your business or better yet just Googles the name of the product or service you provide? Are you there? Probably not without a website.

Your competition has a website. Bet on it. Go look. There they are. Where are you?

Instant credibility. Your business image is improved with a quality, well run website. According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue for those with a website. About 2.5 billion people use the internet every day, and 90% of those have purchased a product or service online in the last year.

Showcase what you do, a beautiful website showcases your products and services in a positive professional way. It allows the customer to get to know you and what you do. It also allows you to communicate with potential customers around the clock.

Call or email today for your free website estimate!