As a solo operator or small business owner your social media presence is important. It can also be overwhelming. Building it and maintaining it can be time consuming and frustrating. You know you have to do it but where to start?
Start small and have a plan. Don’t run out and start putting yourself on all the platforms without a plan. Based on your business pick a couple of platforms and get good at them before you expand into more. Are you a copywriter? Facebook & Twitter are a good place to start, you should also have a blog and a killer Linkedin Profile. Photographer…Pinterest and Facebook are two good ones to start with. There are several more to choose from, again depending on your business.
Once you figure out which ones to use, organize your content. Set up an editorial calendar and stick with it. This does not have to cost money, do it on a regular calendar if you like paper. Use Google Calendar for another free solution. Here is a great post by HubSpot that will walk you through using Google.
Be consistent, post regularly. There are some great tools to help you with scheduling posts, I use Sprout Social. They not only have good scheduling tools but also good reports. Analyze your data frequently. What is working and what isn’t. Figure out what your audience responds to and use it.
The biggest question I get is how often is too often? That depends on you. If you have relevant interesting content by all means post it, but don’t post just to post.
I manage over 50 social media profiles for my clients. I do it all with a yellow legal pad, a Google Calendar and Sprout Social. You can do it too and create an effective social media presence. Call me if you need help getting started. I can teach you how to do it yourself and get you set up for success!